Anne is at it again with a most excellent article on Blogging for Authors. If you’re an author and you’re looking to learn more about how your blog differs from a business blog, check out this post. She talks being true to your brand, not defining your blog success by numbers, networking and not sacrificing your WIP (work in progress).
My biggest mistake was that I didn’t see that an author blog has a different purpose and goal from a business blog. Author blogs aren’t about making money directly with ads or sales.
Instead, they provide a platform for your writing and a way to communicate with readers and fellow writers. An excellent one. In fact, a blog is still the best platform-building tool for authors, according to agent Laurie McLean of Fuse Literary, (Laurie will be visiting us in January.)
Good writers don’t need gimmicks. We only need to entertain and inform: content really is king. Be accessible and be yourself. Nothing else matters. (Well, correct spelling and grammar help too. 🙂 )
The PBS Blog 
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