Branding logic says that my blog should be called after my name. Had I thought of this before starting this blog, perhaps I would have (maybe) gone with logic. However, because I’m a tad bit crazy, even being aware of this hasn’t moved me to change the name of this blog (even after much suggestion).
#1: Connected To My Name
My blog is already connected to my name. What this mean is that many people are already aware that The PBS Blog is the blog of Yecheilyah Ysrayl. Branding in one sentence, as defined by Kristen Lamb is:
“A brand is when your name alone has the power to drive sales.”
I think this is the most clear and simplest definition of branding. Taking this into consideration, Author Branding is just the same “when an author’s name is strong enough to drive sales”, or in this case, drive views. I believe The PBS Blog is strong enough to hold its own as the blog home of Yecheilyah without me having to make that my blog title.
I’m shy! I’m not sure I’m comfortable naming my blog after me! “Welcome to the wonderful world of Author and Blogger Yecheilyah Ysrayl!” Just writing that made my skin crawl. I’ve always hated bringing attention to myself. Remember those days in High School where everyone wanted to show off their name brands but you were too poor to afford the Jordan’s? Good, now go back to that one time in forever you actually got a pair, and that one person who annoys everyone called you out and you knew it was just to mock you? Yea, that. The worst. Anyway, I digress. Long story short, I’m really shy even though I’ve come to notice people don’t believe I’m as shy as I am. I always get the side look when I say I’m an introvert, but it’s true. I am very laid back. I have the potential to sit in a room all day and not say anything and be completely fine with it.
#3: Not Just an Author Blog
I’m passionate about sooo much more than writing! For this reason, this is not just an author blog, even if I do talk about writing 85% of the time. OK 90%, whatever.
#4: Mission, Purpose, Goal
I named my blog Pearls Before Swine with the subtitle Truth is Stranger Than Fiction because it embodies my mission for this blog. That is, I will always prefer the truth (pearls) over the lie (swine) no matter the color, shade, or persona it’s packaged in and I will never force the truth down anyone’s throat. You see the truth is very precious, delicate and fragile like a pair of your mother’s most elegant pearls. She’s not going to give these over to anyone, let alone a pig who will rip them open and tear them apart. A reference to Matthew Chapter 7, Verse 6 of the bible, Pearls Before Swine keeps me focused, and reminds me that truth is to be given only to those who want it. To those who will take it into their hands and protect it, use it, and wear it like sacred garments. Looking up at my blog name ALWAYS keeps me focused on my primary objective. I am to use my writing and skill set as a way to bring truth in the most creative and effective way possible. I am not to force, debate, or argue the truth because truth speaks for itself, and I am to never compromise my personal integrity because someone says so. Pearls Before Swine, because I’d rather die on my feet, than live on my knees.