Not everyone doing well for themselves have “sold out.” Not everyone doing well for themselves are chasing the American dream. Not everyone doing well for themselves are seeking worldly success. These kinds of self-limiting beliefs will leave you stuck, broke, and dimming your light because, ya know, you don’t want people to think you are trying to get rich or die trying.
Stop giving everything away for free if you are trying to run a business.
I have a few free services I offer to authors to contribute to the writing community and my commitment to putting other writers on. (Author Interviews are one of them, and they are free. Click Here to learn how to sign up.)
As an author, I feel it is my responsibility to do my part to help others. I genuinely believe in the saying, “do what you love, and the money will come,” so money has never (and will never) be my focus. My focus is on doing what I love while providing as much value as I can to others. I am passionate about writing, so it doesn’t feel like work, and I am happy to help no matter the circumstance. Besides my free services and tutorials, I also give away free chapters of books on this blog or my email list.
But freebies must be kept to a minimum because I do run a business.
Would you work a 9-5 for free? Would it be more righteous for us to wait for a corporate promotion than to run our own business? Why is working for someone more admirable and respected than someone working for themselves?
While freebies are useful, keep them to a minimum. It’s okay (and I would even recommend it) to give stuff away for free now and again. How else will people get to sample your work? The problem is if everything you do is free, you are teaching your audience not to take you seriously, and they will get used to you doing everything free. Set a few things aside as freebies (maybe they get a free book when they sign up to your author newsletter) but charge your worth in other areas.
Advice is a consult and comes with a price, teaching is a service and comes with a price, and I am sorry, but no, all of my ebooks are not 99cents. This is not a game, I did not come to play, and neither should you. YOU are important. YOU are special, your work is exceptional, and in 2019 you deserve more.
- Educate yourself to ensure that what you are charging for is valuable (research, research, research)
- Charge your worth
- Ask your clients to leave reviews. Reviews are like witnesses that your product/service is of good quality and worth the time / money investment.
This isn’t about money, but let’s stop acting like people don’t need money to live in this world. Let’s stop acting like your children don’t need to eat, your bills don’t need to be paid, and your books don’t need to be edited.
This is about knowing your worth and your value professionally. Financial literacy and management are the backbones of successful businesses. You don’t have to spend hours of blood, sweat, tears, and money, sacrificing your time and energy writing and doing all these AMAZING things so that you can give it away for free.
Not everything free is valuable. Paying for something of good quality creates more of a commitment to follow-through. When someone pays for something, they are more likely to listen to, watch, apply or read it. If they didn’t pay for it, they are more likely to put it off for a better time, and a better time may never come. I can’t tell you how many ebooks are on the Kindle that I got for free. I intend to read them all, but the ones I read first are the ones I paid for. That’s just real.
How serious are you about your writing? Either this is an expensive hobby or a writing business. You choose.