One of the many complaints I hear from new bloggers is concerning time. Blogging takes a lot of time. This is true and time is a very precious thing. How we spend our time is a big deal. What you spend time on today can directly influence your day tomorrow or weeks and months ahead. These days, I don’t have a lot of time to blog and I am not mad about it. I have shifted my perspective on a lot of things, one of them being better managing my time. The PBS Blog is still growing and there are new subscribers daily even if I don‘t blog daily and engagement is decent. My posts are shared daily. All of this from not blogging. I am wasting time just talking about it, actually. I am sitting here writing a blog post when I should be doing laundry.
Define Your Purpose
What are you using your blog for? Do you plan to monetize your blog? In other words, get paid for blogging? Do you intend to keep your content free? Are you using your blog to reach more readers? Build an audience? Are you an author blogger or business blogger? Authors use blogging a bit differently than business bloggers. (I recommend Anne R. Allen’s book The Author Blog: Easy Blogging for Busy Authors) How are you using your blog to your advantage? This question is important because it will determine how you spend your time. Define your purpose for blogging. Don’t just say because you like to write or something vague like that. Be specific. Why did you start a blog and where do you want it to go? One thing I love about Dr. Boyce Watkin’s emails is that he has a clear purpose and everything goes back to that. His thing is Financial Literacy and by the end of every email you know that.
Your Purpose Can Change
Your purpose may also change as you grow and that’s not a bad thing. I didn’t know what I was blogging for when I first started. It took a couple years for me to figure that out and to narrow it down. I am here to connect with readers, black history buffs, to coach new bloggers of the WordPress platform, and to build with Independent Authors. Everything I do on this blog will ultimately go back to one or all of those points. I will either be writing, offering information on black history, giving out blog and writing tips or supporting Indie Authors. Everything I do must be consistent with these things. You may say, “but you didn’t say poetry and certainly you write poetry on this blog!” Truth. I also host a yearly poetry contest and I also didn’t mention inspiration though I am always offering words of encouragement. But this all falls under one of my core points.
Connecting with Readers
Poetry, Short Stories, Creative Writing pieces, Music, Testimony, e.g.
Black History Buffs
Black history articles and little known historical facts
Blog Coaching for New Bloggers of WP Platform
Supporting Indie Authors
Book Reviews, Promoting / Supporting other Authors, Writing Tips
Build a Schedule
I cannot speak enough about being consistent and having some kind of schedule can help with that. If you think this is unnecessary, then you should probably reevaluate why you’re blogging. Personally, I don’t want to do anything that does not provide some kind of value. If I am incorporating anything in my life whether it’s a blog or a new diet it had better give me a return in some way. For this to happen consistency is necessary and having a schedule can help.
Consistency doesn’t mean every day. Consistency just means regularly. This can be once a week or once a month. (I wouldn’t recommend once a month. I’d try for at least once a week) You don’t have to blog every day but you do have to know what you intend to get out of it. Again, what’s your purpose? Everything will go back to your reason for blogging in the first place. How you blog, your blog schedule, and your content will all come from why you are here. Once you know that, you will be able to build a schedule around this purpose and decide how much time you want to spend blogging. Consistency builds trust, trust builds value and value builds support.
Decide Exactly How Much Time You Want to Spend Blogging
If you are reading this post it probably means you are short on time to blog. You may be too busy to blog regularly but you do want to keep connection with your readers. Once you know why you want to blog and you have created a schedule for your blog, decide how much time you want to actually spend blogging (which should be a part of your schedule). If you only want to spend two hours on your blog just spend two hours on your blog! If it takes longer than two hours to draft a post, save it for another day. We will still be here.
Choose a Time to Offer Support Only
Schedule some time toward supporting other blogs. This is good because if you support others, others will support you even when you are not blogging. Supporting others can take 2 minutes or 30 minutes depending on the kind of support you’re offering but it doesn’t have to be grandiose. Supporting other bloggers can be as simple as liking their new post or sharing it on social media. It can be as complex or as simple as you want it to be. Since we are talking about managing time, you may be thinking:
“But EC, I don’t have time to spend on my own blog and now you’re saying I have to spend time on someone else??”
Firstly, you don’t have to do anything and secondly, I know and I get it. I must also admit that I need to spend more time on other blogs too. I don’t have as much time as I used to for blogging but supporting others, even if it’s just to retweet them, is something I squeeze in. Stephen King said, “If you don’t have time to read, you don’t have time to write.” Likewise, if you don’t have time to be supportive of someone else blogs, why should anyone support yours? Choose a time (even if it’s a few minutes) simply to offer your support to someone else’s blog. Don’t mention your own blog and please don’t leave your blog link in their comments. That’s spammy and disingenuous. Make this time specifically about others and not you.
I read something once on Instagram the other day that applies nicely to this: “You don’t build a business. You build people and the people build the business.” I don’t know who said it but I’d like to apply the same to blogging: You don’t build a blog. You serve the people and the people build the blog. This blog is made up of people. I didn’t build this, the people did. YOU did.