Going Natural: When LinkedIn Profiles Turns to Racial Profiling

How do we define professionalism?

(not) Mixed (up)

As I scrolled through my Facebook feed a few weeks ago, I came across a status update that was upsetting, though sadly not surprising: “That awkward moment when your decision to wear your hair natural comes up in an interview… and not in a complimentary way…”

My friend Sonia had interviewed for a position as a Social Media Specialist for a marketing startup in New York City. The interview took place in the common area of WeWork, a coworking office space where the startup had put down temporary roots. As distracting commotion took place around them, she and the rather cold interviewer had the following exchange.

Interviewer: “Is that how your hair is in your LinkedIn picture?”

Sonia: “…Yea.”

Interviewer: “Not straight?”

Sonia: “Nope.”

Interviewer: “Oh… Interesting…”

He then made qualifying statements, such as, “So you say you’re good at SEO,” and “You claim to be a good writer.” I…

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