Today in Indie Author News, I found some great Twitter Tips. There are tons of Social Media outlets to use for your Self-Publishing business (or any business) but that doesn’t mean all of them will prove effective for you. For some Facebook is more effective, for some Instagram and for others maybe its YouTube. Despite your chosen outlet, we are all seeking to enhance our social media skills to be of service to the online community. So for all of my twitter people out there, I have the perfect link filled with all of the twitter tips you need to get started, but first I have a tip of my own for Young Twitter Users venturing to build businesses:
Tip: Create a separate business account for your business
Throughout our life we will learn new lessons, take part in new things, and overall become gradually different people. The older we get the more wisdom we will acquire (some of us). Experience will show us far more than words ever could and pain will become a great teacher in our lives. Needless to say, today we may not be the same person we were yesterday. Sure at 18 you probably loved to party and hang out with the home girls (or guys). But the truth is that you won’t always be that person. After turning 25 and witnessing some things you may in fact decide that the party life is just not for you anymore. Perhaps now you’ll desire to start your own business. If so, here’s the thing with social media:
If you’re going to use the same Twitter account for your new business as you used when you were rambling about your drunk friend at the club, I’m not here to judge. It’s just that you should probably take down some of the tweets that are not associated with the business itself. You are using Twitter obviously so that you can make new connections and to network with professionals and non-professionals alike. As a result, you want to project a certain professional image. Of course you have to be yourself, but you also want to be a proper representation of the new direction in your life as well.
It’s not that you want to necessarily be the physical manifestation of the business itself, (then you’ll just be boring. People will feel like they’re talking to a computer), you want to allow people the opportunity to see who you are as a person so you should definitely be yourself (as specified in one of the tips). For example, one thing that I’ve come to learn is this: People often want to feel themselves a part of something. They want to see that what you have to offer is of substance, and that it will be of benefit to their lives in some way. They want to see that you are offering more than just the product itself, or that the product itself offers more than a good price.
For this reason, it’s very important to build persona when networking online (this includes blogging). However, that persona should be a reflection, not just of who you are personally, but also your business sense and skill set. You don’t want the owner of The Best Company Ever to see pictures of you doing something wild and then you lose that connection. This same thing can actually also apply to Facebook most especially. Social Media is not a small thing anymore, it is practically everything. Employers and professionals alike do check out social media pages. I know many young people just don’t want to give the impression of being phony or fake, but that’s beside the point. It’s not about not being who you are, its about being of service to the people, and to therefore navigate both the online and offline community accordingly. You wouldn’t walk into a job interview wearing pajamas, so you probably shouldn’t portray the same nonchalant behavior online either.
Whatever you do, just keep it professional, and keep it you.
Psst: Also, if you’re switching your personal account to a business account, please also change your Twitter name. SexyChick_5 just isn’t gonna work.
Check out more twitter tips here: