Message to the Blog Owner:
I’m writing this post because like you, I care about the productivity of my blog and its basic upkeep. My purpose may be different than yours, but we have each decided to be part of a public online community. If you don’t care about reaching out to people, don’t build a blog, buy a diary. But…I digress…
I don’t have a long blogume. That’s a completely made up word for blogging resume. In the past I’ve held a total of four blogs including this one. The first one was with blogspot and it was real amateur. Amateur because I don’t have any other way to describe how whack it was (I don’t even remember the name). Then I held down a position with The Aftermath Blog, created after I published my first novel, The Aftermath. It did a lot better than the first one. I was able to reach out and connect to readers and receive useful feedback. I was even able to hustle a few reviews out the mix. I believe that had I held on a bit longer it may have still been here, but I pretty much got bored with it. Then there was ahouseofpoetry and ThePBSblog. I don’t consider myself an expert on these matters and I’m not someone who researched this in a book and can give a sophisticated analysis (whatever that is), but I do have an opinion to share on power blogging based simply on observation.
I assume the definition of “PowerBlogging” is to blog at least once a day or more, I could be wrong, but I have my own definition anyway.
I think “Blogging” should consist of updating your blog at least once a day, only missing a day or so in-between if need be. PowerBlogging, it seems, should be defined as updating a blog more than once a day, and can range anywhere from 2-3 posts a day, to a stream of posts that come in pretty much all day. The difference is pretty much based on common sense. A blog is a social networking forum to which people can interact with an online community based on various themes (my definition). Someone may create a blog because they feel like it. Someone else may want to air their dirty laundry in public so it becomes a public diary (don’t care, that’s your business). Some may actually have an agenda they’re pushing. Others may want to just promote a book, or showcase their writing in general. Whatever the reason, blogs are different than regular websites because they are interactive. Though bloggers can acquire domain names, the title “blog” I think, sets it apart from a regular website that you would actually purchase product from or that is used as advertisement for whatever business. Businesses can surely have blogs, but I think a blog differs in that it allows people to interact, follow, like, and comment. For this reason blogs are social media outlets, it just gives you more room to write, and possess much more flexibility than Facebook. But because blogs are what they are, it only makes sense to stay engaged.
I’m not going to define blog success. I don’t think it is restricted to any particular definition. Based on your reasoning for building a blog, that should define how you look at its success, period. I don’t believe any big brains can come along and tell me how successful or unsuccessful my blog is. I do believe however, that the individual blog owner is responsible for making sure there is fresh content for the reader. True enough, every follower is not going to be attracted to every post. True enough, every follower is not going to agree with every post. And true enough, every follower is not going to like or comment on every post. Every post may not even gain you any additional followers (that’s a different topic because then we’re getting into the whole work aspect). But if you work hard at something eventually you’ll begin to see the results of that labor. Already I see that the difference between ThePBSblog and my other blogs is the time I’ve dedicated to it, and it has already made it much more successful (on one level), than the others. Every post is written for a reason, to which not all of them are verbally acknowledged by readers. I’ve read many poems and posts on blogs that I have never made the owner aware of that inspired me (I will…eventually). Yet, inspiring me is a reaction even if you don’t know it. To make a very long story short, you never know how many people you reach who are just observing. There is a reader out there for everyone and someone who will understand your message.
People have a number of reasons for following your blog (that’s another reason I don’t think one person can give a general definition of what makes for a successful blogger. Follower count can be deceiving, but so can dashboard data). Some people are glued to your content, but some would just like to see your posts pop up in their e-mails or readers just in case there’s something tasty they wanna try. Some just liked one thing you said and decided your worth adding to the guest list. Others may have followed you simply because they like the way you designed your site. They may not agree with the words on the wall, but they love the interior design, which can be of help to a blogger looking to redecorate (I speak from experience. I once followed someone’s blog because their design included some of my favorite colors. They have long redecorated, but I ended up really enjoying their content. So see, you never know 🙂 ). No matter the reason, everyone has a different reason for following someone. Not everyone just wanna add someone to the reader, not everyone just wanna get post emails, and not everyone just enjoy staring at the pictures, but some people actually look forward to your posts. For this reason, I think it’s only logical to try and stay as updated and engaged as possible. For me personally, if I follow you it means something. And while a bombardment of email alerts from your blog can be annoying, at the same time it lets me know that you’re alive. Otherwise it’s easy for me to forget that you exist. Even if I don’t click on your post, at least I’ll see your name pop up every now and again as a reminder.
Blogging is not everything, at least not to me. I’m a woman of balance so Blogging is not my life (I have other things to do) but it is an important piece of the puzzle that I have allowed to occupy space here. It is a part of my day that I have allowed to withhold some of my time, because I think the purpose (to spread truth and inspiration through innovation and creativity) is worth putting my energy into. It is not my whole world, but it is a small piece of the world that I have allowed to exist around me. When I feel like I have accomplished what I set out to accomplish, I will retire this portion of my life. That said, I think Powerblogging can be successful if you are willing to look at is as a job. It doesn’t have to be your primary job, and it doesn’t even have to be a big part of your day, but if you can look at it as a form of employment, then you’ll see how important it is to stay engaged on one level or another.
So, to Powerblog or not to Powerblog?
Based on my definition, I think bloggers should at least blog; keep the content as fresh as possible.
I don’t think Powerblogging to the extreme of out staying my welcome on your readers and emails is a route I wanna take, but I do believe staying as closely updated as possible is necessary to build a strong online community.